An artificially generated tv show, an eery dream after a late-night doom scroll, perhaps something even more uncanny.

11 3 8 7 is a performance inspired by the lavish fantasies we fabricate online and their conflicting relation with the increasingly hostile reality around us. 

From targeted ads to tailored newsreels, vlogs, gaming streams, and lifestyle influencers, the piece takes virtual representations of "real" human interactions far into the unfamiliar - similar to how an AI bot distorts content when prompted. Symbols overflow and contradict each other. Meaning comes together only to dissolve.

11 3 8 7 fills the eyes with polished imagery, yet the packaging is hollow. Behind the glossy appearance of its fictional avatars lurks an unsettling atmosphere almost impossible to grasp. Like wandering alone through a deserted shopping mall, it haunts its viewers with the chills of a cold, manufactured absence.

11 3 8 7 has been awarded the Best of Fringe Awards 2023.
 
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photo © Giovanni Salice